![]() ![]() ![]() His sons, Joseph Giacobbi and Nick Giacobbi, became involved in the family business. While the Neon Marketplace concept began in 2020, the chain can connect its roots back to the 1970s, when businessman George Giacobbi entered the c-store business, later branding his stores Patriot Petroleum convenience stores. Its omnichannel focus spans drive-through, order-ahead, delivery, a rewards app, as well as electric vehicle (EV) charging and, combined with its upscale proprietary food offering, positions Neon Marketplace as a modern convenience store that’s ready to scale. From there, Neon Marketplace is set to aggressively expand to 25 locations in 2022 within Rhode Island and Massachusetts, before growing to 150 sites within the next five years - all via new builds. Neon Marketplace arrived on the scene in mid-2020, opening two stores in New England in the middle of the COVID-19 pandemic at a time when most c-store retailers were grappling with a deluge of new and shifting operating practices.Ī year later, the Cranston, R.I.-based chain is finalizing a well-tested prototype design that incorporates its food-centric vision and omnichannel approach, which will roll out in Q4 with the opening of two new-to-industry stores. ![]()
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